In January 2018, WhatsApp for business was launched for specific countries US, UK, Indonesia, Mexico, and Italy. India was also added to the list where the WhatsApp Business application is available for free. Development of Whatsapp chat bot
You can now build chatbots and conversational experiences on Whatsapp, the most popular messaging app in the world with 1.6 billion monthly active users and 60 billion messages sent every day.
Whatsapp for Enterprise is still in beta and it will continue like this for the next months. This means that Whatsapp is going to select what companies can access the beta program on a one-by-one basis, gradually accepting more and more companies.
What’s New about Whatsapp chatbot then?
Chatbots are driven by artificial intelligence which has turned out to be pretty decent so far. They can converse with a user, personalise responses, understand complicated requests, and learn as they go.
The present day chatbots are programs working on a string of rules defined in an algorithm. As they’re getting better, they certainly can turn our future by 180 degrees, just that we’re yet to invent an AI that works flawlessly in a customer assistant bot.
WhatsApp user base that spans many countries and runs in billions.
WhatsApp for business offers a direct communication line to the consumer. Conversational chatbot services can be used to direct interactions with consumers in a non-intrusive, personalised, and hence efficient manner.
Companies have already started lining up around the block for Whatsapp’s offerings, and you can’t blame them. Whatsapp for Business validates the half a decade-long push towards a messaging powered conversational marketing and support system. It’s a victory for better customer service across the world.
The Benefits of WhatsApp Chatbot Integration
WhatsApp recently released a feature that allows companies to create official business accounts. Prior to this, businesses were establishing unofficial accounts on the platform to perform customer service functions and for advertising on WhatsApp.
This new feature offers many benefits to organizations. A WhatsApp chatbot platform designed to handle customer service tasks can boost brand loyalty in several ways. First, WhatsApp chatbot integration will make it so customers never have to wait on hold again when contacting your customer service department.
Ease of Use
They’ll also be glad you gave them the opportunity to reach out without forcing them to download a completely separate app or visit an official website. Users can interact with your chatbot for WhatsApp much in the same way they chat with a friend. If they have a request or concern the bot isn’t able to address, it will simply direct them to the appropriate representative.
Using a WhatsApp chatbot platform in this capacity also helps your business save money. After all, maintaining a reliable customer service department is important for most companies. You won’t cultivate positive relationships with customers if you don’t respond effectively to their needs.
That used to mean hiring and training numerous customer service representatives. This obviously costs businesses a lot of money. By addressing major customer service tasks, WhatsApp chatbot integration will reduce the need for a large staff. On top of that, chatbots are available 24/7, so you don’t have to worry about making sure a certain number customer service representatives are always manning the phones.
Given the popularity of Whatsapp, we expect an overwhelming interest from all over the world. This means it might take a while for your application or whatsapp bot development to get approved. In the meantime feel free to reach out to us to learn about how you can automate your lead generation and customer support.
Nexivo can help your business for building a whatsapp bot development for your products and services. Nexivo provides Bot Development Service for multiple platforms including Whatsapp Bots, Facebook (FB) Messenger bots, SMS Bots. Checkout our bot development services