- December 4, 2018
- Posted by: suma
- Category: Bot Development, Chatbot Development, Lead Generation Chatbot, Uncategorized
The evolution of artificial intelligence is now in full swing. The importance of chatbot has increased in every sector to increase the revenue in the business. And chatbots are only a faint splash on a huge wave of progress. Today the number of users of messaging apps like WhatsApp, Slack, Skype, and their analogs is skyrocketing. Facebook Messenger alone has more than 1.2 billion monthly users. Chatbots are being used for recruitment purpose also these days. Apart from recruitment chatbots are also belive to increase the revenue of the company.
The value in chatbots comes from their ability to automate conversations throughout your organization. Below are five key benefits businesses realize when using chatbots.
1. Save Time & Money
Bots never get tired, however, the day is going they can rub off onto customers and tarnish brand image. On top of that, they are not susceptible to human error that can cost your businesses revenue and loyal customers. The organization can automate the conversations. It can not only save time and but also money. Chatbots are cheaper to develop than mobile apps. Especially since platforms like Facebook Messenger allow brands to host their bots.
2. Generate Leads & Revenue
Marketers in different industry use chatbots as a customer service tool. Researchers believe that these chatbots can revolutionize the process of lead generation. As per Hubspot 2017, 48% of consumers connect through a company via live chat. Chatbots use direct messages to gather information necessary to provide effective support. For example, asking users why they’re visiting your page is one question that is likely asked in every engagement. This automatic initial interaction allows users to share their information needed to better serve them without requiring a human to ask for it. For example, Drift’s website chatbot qualifies prospects and gathers their email addresses so a sales rep can follow up.
Chatbots can overcome few challenges in lead generation by automating the initial process of contact building. This chatbot automatically delivers qualified leads to the sales organization. And also fighting the fatigue caused by answering the same questions over and over. You’ll find the team is happier with more quality leads and time to spend on more meaningful work.
3. Guide Users to Better Outcomes
Chatbots are gaining more popularity than ever and they are totally bringing new ways of how businesses run marketing. Customers don’t always know where to go to find the information they’re interested in. Some customers might have just heard your brand name in passing and decided to explore. By asking a series of qualifying questions, you route users to the best place for them to find the information they want.
Chatbots can resolve 70 % of the customer queries without the human interference and available for 24/7. So, we can say chatbot deliver the right content to the right target group at right time. The user-friendly conversational interface of chatbot facilitate instant response and engage customer or prospects for the longer time. Chatbot also facilitates two-way communication to qualify leads.
4. Engage Users in a Unique Way
The user-friendly conversational interface of chatbot facilitates instant response. And engage customer or prospects for the longer time. Traditionally, customer questions were routed to businesses via email or the telephone. Which made user experiences fairly standard and non-customized. But chatbots offer a new, fun and interactive way to engage with brands.
Chatbot also facilitates two-way communication to qualify leads. It starts the conversation to identify what consumer is looking for. And can recommend products as per their interaction. The conversational interface of chatbots enhances user engagement with the company. the chatbots guidance and recommendations can persuade prospects to make the purchase decision.