What is PWA?
Standing out among the over 2 million available apps on the iOS App Store or Google Play Store is a tall task. The ability to convert paid or organic search visitors into Progressive Web App installs provides a better path than competing in app stores for attention.
And it seems inevitable that search engines will give special treatment to Progressive Web Apps in the future. So you can consider Progressive Web Apps your early-bird ticket to future SEO.
Benefits of PWA
While there are thousands of apps on the Apple App Store and even more on the Google Play Store, numbers show that 60% of apps have never been downloaded. User acquisition and User Engagement problems are solved with PWAs
Progressive Web Apps give you the best of both worlds by creating a browser-based program that incorporates all of these features. PWAs work fullscreen, live on the home page, and harness the full power of device functionality. To the consumer, a Progressive Web App is nearly indiscernible from a normal app, except for a few key enhancements.
Slow-loading interface is a no-no for companies whose bottom lines depend on fast and easy conversions. According to this kissmetric study, “a one second delay in page response can result in a 7% reduction in conversions.”
Using tools like service workers, application shells, and instant app pages, Progressive Web Apps provide can go faster. In tests, progressive apps beat out native apps on a speed testby more than half.
As a tech business or app developer, you want as many people as possible viewing your in-app content. So why should it be hidden behind the “wall of installation?”
Using a PWA is one way to ensure that your product is available to your users whenever they need to access, without actually being installed on the phone and giving a app like experience
By speeding up app deployment and removing usage barriers, PWAs result in higher conversions.Native apps may do some things very well. Messaging and other “always on” apps benefit from native capabilities. But for many startups and e-commerce businesses, hese reasons and others make progressive web apps a good option
powerful features of pwa's
One of the main characteristics of a Progressive Web App is its capacity to function when the internet connection isn’t stable. The PWA runs a script in the background called a Service Worker, the purpose of this script includes content caching locally, allowing apps to be loaded almost instantly
Once more, the idea is to put the user first and offer a great experience just like in native apps. Providing up-to-date content is a rudimentary characteristic of PWA’s, which is enabled, again, by Service Workers.
As a principle, Progressive Web Apps evolve as the user engages with them. So it means that whether a user is navigating the app with Chrome, Safari or any other browser, the PWA will continuously improve, and moreover, it may also leverage features available on the user’s device and browser.
To challenge the pixel perfect design of native apps, Progressive Web Apps are extremely responsive, which means that the application layout will adapt itself depending on the form factor (mobile, tablet and desktop) and the screen size, which can range a lot, even just on smartphones.
On practical terms, the Progressive Web Apps imitate the navigation of native apps in order to offer seamless and app-like interactions. For recurring users it means that key elements of the app will be displayed immediately as they are already cached, refining the performance, and the rest of the content will be retrieved during usage
Perhaps one of the greatest advantages over natives apps is the fundamental characteristic of discoverability of Progressive Web Apps. Naturally, as they are built on web pages, it’s possible to leverage the power of search engines to index and distribute the application over search results.