Mangal Electrical Industries Limited (MEIL), founded in 1990 in Jaipur, is a leading Indian manufacturer of transformer components. The ISO 9001:2015 certified company specializes in cores, coils, laminations, and circuit breakers, serving domestic and global markets. Approved by Power Grid for 400 kV projects, MEIL is known for its quality and innovation. Its strong credibility was reflected in its ₹400 crore IPO in 2025, oversubscribed 9.46 times.
Mangal Electrical faced scattered data, manual errors, and poor sales visibility due to managing leads and customer information across multiple Excel sheets, hindering accurate tracking and team collaboration.
To address the challenge, we recommended Zoho CRM, which provided Mangal Electrical a centralized and automated system for managing leads, sales, and quotations, improving accuracy, collaboration, and overall sales productivity.
Zoho CRM Customization:
Nexivo successfully resolved Mangal Electrical’s data management and sales inefficiencies by implementing Zoho CRM, creating a centralized and automated system for lead management, quotation processing, and sales tracking. Customized modules for leads, accounts, contacts, deals, and quotations streamlined their workflows, reduced manual errors, and improved follow-ups. The creation of a standardized quotation template simplified proposal generation, while automated assignment rules ensured leads and deals were routed to the right sales representatives in real time. By eliminating Excel-based processes and enabling accurate, real-time reporting, Mangal Electrical gained greater visibility into the sales pipeline and improved decision-making. With enhanced workflow automation and data accuracy, the company experienced a significant boost in productivity. Nexivo continues to support Mangal Electrical with Zoho Implementation Services, Zoho Managed Services, and advanced tools, ensuring scalability and long-term growth across their transformer manufacturing operations.
